More Dental Patients With Online Marketing For Dentists
If you are a dentist and you want to secure enough new dental patients, ensure that you have invested in the best dental marketing strategy. This way, you’ll have ensured that you have a successful money-making business and above all ensure your services are viral.
In this dental industry, competition is fierce and with the latest technology, every dentist is out looking for new patients. Therefore the ability to stand out from the rest using effective dental marketing services strategy is essential. In this article we are going to look at the top marketing practices that will help you to attract new dental patients to your dental surgery.
Have your Dental Website
Nowadays many people are now searching for services they want online. If you have an effective website for your dental practice is a plus to your business. Ensure your website has listed all the services you provide, where you can be found and contact information. There might be many patients in your area who are looking for your services but because of bad marketing dental practices that you’ve administered, that is why you are not getting new patients.
Ensure your website is search engine optimized and you have used the correct keywords so that dental patients who are looking for your services can be able to find it. Search engine optimization will enable your website to rank high in major search engine meaning that your website will be among the top website that will be accessed when people access search engines like Google, Bing, Yahoo looking for dental services hence the probability of getting new patients is high.
Use Social Media Marketing
This is one of the best dental marketing tools that you can use to attract new dental patients. This is one place where you can advertise your services and reach those people who do not search for general dentists.
The use of social media marketing is like the use of Facebook and Twitter. If you are in dental industry and you have accounts in here, you can easily update your status, post pictures that will engage and attract new patients. With this, you’ll also network and interact one on one with new patients and promote your products and services.
Here’s What your SEO Company SHOULD be doing for you:
Optimizing Your Website for SEO
Monitoring your AdWords Daily and Making Good Adjustments
Claiming and Managing Your Local Listings and Review Sites
Managing Your Dental Office’s Yelp and Actively Helping You Push to Get Good Reviews
Creating New and Engaging Content About Dentistry on Your Website
Promoting Your New Unique Content Though Article Share Sites and Social Media
Building Strong Backlinks with Reputable Sites to Your Website
Auditing Your Dental Office Manager and Making Sure They are On Task
Helping You Build a Good a Good Sales Funnel So Your Leads Turn Into Patients
Give You Easy to Understand Reporting and Statistics
Building Strong Backlinks
In order for your dental website to rank well on Google you will need to build a good reputation on the internet. How do you do this? You need to gain trust with Google by building strong backlinks from other dental related websites.
When Google sees that a reputable dental related website or blog links to your website it basically says to itself, “Hey, this trustworthy site thinks that this dental website is worth mentioning. Let’s bump it up a few ranks.” With enough strong backlinks, over time your dental website will move up to the front page for the keywords you want to rank for.
Managing Your Yelp and Review Sites
You might really hate Yelp but the fact is it is the first thing most people will see about your dental practice. You can’t hide from Yelp because it’s the users who drive your listing even if you didn’t create one for yourself. A good dental internet marketing company will be constantly pushing you to get good reviews and helping you develop new strategies on how to get happy patients to leave reviews. There are also other review sites like Google My Business, Yellowpages, Superpages, Manta, and many others that they should also be managing for you.
When you do get a bad review (it’s inevitable, there’s always a person that leaves one) your dental marketing team should notify you of it and coach you on how to draft a helpful response. Many times a customer will increase their rating of you or if they don’t, other patrons will see that
Optimizing Your Website for SEO
Your dental website needs to be optimized for SEO in order to rank well on Google. There are many things Google looks for such as mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc. All of these issues need to be addressed in order to build a good foundation for your dental internet marketing. Your website needs to work well and convert well in order to maximize your investment.
Claiming and Managing Your Local Listings
If you want to draw patients from outside your city or just from your local competitors you have to start somewhere. Your dental internet marketing company should make sure you first dominate the city your office is in and then expand from there. A big part of this is making sure all of your Local Listings and Review sites are claimed and well reviewed.
The more presence you have in your local areas the better you will show up on maps and Google searches. Eventually your website will start ranking for other surrounding cities and if your SEO team is doing their job you’ll be pulling in patients from all over the state.
Creating New and Engaging Dental Content
Google loves new, fresh, and engaging content. The more interesting and genuine your dental content is, the more Google values your website. Many dental marketing companies claim to write unique content for your website but actually just cut and paste articles from other places.
Make sure your SEO company is actually researching and providing share worthy content that engages your visitors. Take some time to read the content your dental SEO company has been writing for you. If it’s junk to you then Google probably also thinks it’s junk and won’t care about it.
Promoting Your Unique Dental Articles
Just creating articles doesn’t work anymore. An old outdated SEO strategy was to create tons of meaningless content and stuff as many dental related keywords as possible (e.g. Dental Implants, Cheap Dental Implants, Low Cost Dental Implants, etc.) into an article in hopes Google’s robots pick it up and rank it well.
This is bad blackhat practice. Google wants to see people talking about your article, linking it, referencing it, and discussing it. A good dental SEO company will focus less on creating mass amount of content and instead allocate resources into promoting the good engaging articles they have written for you.