Dentistry has nothing to do with marketing at all so it is best to leave this part of the business to someone who spent the time learning the ropes to be called a professional. What makes a good dental marketing ideas?
A good idea is one that takes into consideration both your needs and properly addresses the market. It does not necessarily have to be traditional marketing ideas; in this day and age there are countless ways to take advantage of the internet to deliver your marketing strategy flawlessly.
You have to ask yourself a few questions first to determine if the dental marketing idea really is impressive. Here are the things you have to remember when trying to brainstorm with consultants:
You must be able to generate new patients – will the idea be able to bring in new patients? It is important to always have new patients. While it is good to have a few good loyal ones, it is still wiser to always have new patients because the potential to have an even bigger loyal base will be greater. Aside from taking care of the existing patients and make them stay a good deal of effort should also be put to generating new patients.
Will it make patients more loyal to you by recall and retention? Good dental marketing ideas will make patients remember you whenever they think of anything remotely connected to having their teeth checked. You should be the go to person of all your patients without a second thought.
Increase patient referral – the biggest form of marketing strategy that is sure to work is viral or word of mouth. If the dental marketing idea involves this, then you are in for a very good journey. The execution of the idea should be perfect and consistent though. Patient referrals are wonderful because your patients are the ones doing the marketing for you. This can go on even after the allotted time for executing the marketing strategy.
A dental marketing idea is not going to be very effective if not backed up with thorough planning and research. An idea may be brilliant but if it does not conform to your situation and environment it will be useless. No two dental services are the same even though they offer the basic services. The convenience and cost efficiency of the dental service can play a major part in executing a great dental marketing idea.