Dental Marketing Strategies On How To Get More Dental Patients
Proper dental care is a must for everyone all through life, child or adult, so finding a good dentist to take care of this is important. Well known dentists, such as those frequented by celebrities have already a very strong position in the marketplace.
The dental clinic on the street corner, has of course a team of dentists that are every bit as qualified as those that provide dental care and treatments for the famous. However, dentists and dental clinics that are less renowned, have to put extra time and energy into other dental marketing strategies to become more visible in the market in order to attract clients. Awareness.
The Internet has undoubtedly presented us with beneficial ways of communication, both personally but more importantly in business. Therefore one of the most effective methods of attracting more clients to your dental business today, is to setup a solid dental marketing strategies plan, that through the proper methods of both on and offline marketing and advertising, will provide lead generation, which is after all, the life and blood of your business.
One of the primary methods of generating leads is making full use of the Internet. By creating a website online, tailor made for your business, you are taking the first steps necessary in constructing the main platform in making your dental practice more visible and that ultimately will attract more clients to your dental practice. Search engine optimization (SEO) techniques are also necessary to further strengthen your online position in gaining steady momentum for gathering new leads for your business.
Before contacting you, potential clients will want to know who you are, what qualifications you have, where your clinic is and so on, make sure therefore that your website includes an ‘About Us’ page, with full contact details – telephone, email, address and consider even a map of how to get to your dental clinic. This is useful for people that have just moved to the area and don’t yet know their way around.
To support your online presence, another important method of marketing your business that shouldn’t be forgotten and certainly should be included in your dental marketing strategies plan, is the use of business cards, flyers, brochures, pamphlets, newsletters, newspaper ads and classified ads, all of which play a vital role in your dental marketing efforts. Where possible, place a stack of your business cards, flyers and pamphlets at the local town hall or at social service facilities and places like that. Creative and imaginative thinking will benefit your business long-term and increase public awareness of your existence.
Building a good relationship with your current clients, is a skill in which you should excel and definitely include in your dental marketing strategies. Dental patients you have now can lead to a good word of mouth referral. Your dental business stands to gain additional clients by treating existing clients well, as referrals from people you’re already treating are very often the best kind.
An additional method to include in your marketing efforts is to setup a special campaign. This can be done is several different ways. One way to do this is by having an open day at your clinic, where people can come and see your dental premises and meet you and your staff. You would need to have staff on hand to show them around. Offer a free dental examination to those that are not yet your clients. This will grow your client database and give you an excellent reputation.
To bring your business to the forefront of the dentistry marketplace takes creativity, imagination, time and effort on your part, as well as marketing know-how. This can be quite a burden for anyone to take on alone if they don’t have the skills.
Employing full time marketing staff to set up dental marketing strategies and execute this important part of your business is an option. Unfortunately, the cost effectiveness and time it would take to teach marketing staff the ins and outs of dentistry, is probably not your best long term strategy.
One of the most effective tools on how to get more dental patients is to market in a spot where your target prospective patient already hangs out. I use analogies often, and one I turn to often to illustrate this point is fishing. When I’m talking about “fishing where the fish are,” I’m actually talking about where prospective patients are.
In an ideal fishing situation, you would go to a lake that is stocked with hungry fish with their favorite bait. When fishing for patients, you would be in a location where your prospective new dental patient already is with an offer that is compelling enough for them to take action and call your office now.
If you really want to grow your practice or if you want to do target niche marketing, you have to be where your target new patients are. Are you targeting new dental patients that are part of a certain group, have a passionate hobby, or live in a certain area? You need to be in the place where they are hanging out.
Look at publications they read, newspapers they receive, websites they visit, and activities they do to find advertising opportunities for you to market your practice so these prospective new patients will see it.
And just like the fishing analogy, if you are fishing with the wrong bait, you won’t catch anything. If you are marketing but don’t extend an irresistible limited time offer that they can’t say ‘no’ to, your prospective patients won’t take the next step to come in to your office for care.
Even if your marketing message is perfect but you are in a wrong spot, you won’t get any new patients. Your marketing will just fail each and every time. It’s a combination, at the same time, of marketing positioning and correct offer, combined with clear instructions of what to do that will lead to you getting more new patients.
That’s a common mistake I’ve found out.
In dental marketing, you have to know exactly where to position yourself in order to be found by your ideal new patient. The “where and who” of dental marketing makes up 60% of your campaign’s success. You have to know where they are at. And you have to be using the right dental marketing strategy to bring them in.
You have to know what entices your target niche, what are their specific needs or desires that they have, and what benefits they really want. You need to also present all of these in patient friendly voice and avoid dental terminology.
Instead of using those technical dental phrases that they can’t understand, how about saying something like “Do you want 90% of the chewing force of a natural tooth back?” or “How would you like to say goodbye to a wobbly, loose fitting old denture?” Those are the problems that patients want you to take care of for them.
You have to have the “right bait” or the right message in the right place to connect with your prospective new dental patient will grow your dental practice.