Dental marketing is a very broad term. The basic rule of all dental marketing companies is to start with the patients you have and ask them to refer other patients just like themselves. You could even offer a coupon for discount services for your existing patients if they refer new patients.
This is more effective when it is created as a multifaceted campaign and not just one ad. For example, a series and/or combinations of advertisements, direct mail pieces, networking activities or referral-based marketing tactics are more effective than simply placing an ad in the newspaper or making one announcement on the radio.
Newspaper advertising can be extremely effective because dental practices more easily can afford frequent and well-placed ads. And you can run them on successive days to further increase your exposure.
To have a successful dental practice, marketing and financial goals are just as important as medical advancements and dental continuing education.
Marketing simply tells others about who you are, what you do, how you can benefit people, and why they should get it from you. It can be the single most important factor in determining whether or not you will be successful in your practice.
By keeping your name in front of prospective patients, when the time comes for them to choose a dentist, or to refer someone else to a dentist, they will more than likely remember you and recommend your practice. This will be, in part, due to your successful dental marketing campaign.
A number of dentists start their practice not really having an idea how to go ahead. This is a familiar situation to everyone, and this has led dental practices to be unsuccessful. Dental marketing is quintessential in the healthcare industry since patients aim to have a quality healthcare treatment.
And nothing beats the internet. Having a strong online presence for your dental practice has multiple benefits. Nowadays, it is mandatory to have a website considering all your fellow dentists already have one. So to withstand competition and earn hefty return on investment, an online presence is required. It’s a simple game of “survival of the fittest.” If you have all the goodies, you can beat the competition easily. Let’s have a rundown at the ideas that will help you get a better grasp of the on-line behavior of patients:
Primarily, you require a website. But the time of just having a website up and running is over. You need to make it easier for your visitors to read the content. Make sure your contractual information is clearly visible in every web page for easy reference. A gallery of patients’ ‘before’ and ‘after’ photos is an additional advantage.
When prospective patients look online for dentists, they seldom go beyond the first page of Google, Yahoo or Bing. In order to be in the first page of leading search engines, Search Engine optimization’s online and offline methods become more so important. Link building, relevant keyword research, directory submissions and tools like Webmaster Tools can help your website move upwards in the search results.
Writing informative dental blogs and articles and submitting them to various article directories are effective dental marketing strategies that not only help promote your website, but also educate prospective patients. If writing is not your specialty, hire content writers who have a flare for writing dental-based articles.
Tell your patients that your practice is active on social networking websites such as Facebook, Twitter and LinkedIn. Engaging in social media provides breakthrough leads to the website. In addition, if you update your profiles constantly, there are better chances of you not missing new clients. If you are unable to update your profiles due to busy schedule, employ the services of a medical marketing agency.
An interesting way to engage with patients is to have “A Live Chat” on your website. An affordable 24-hour live chat idea can appeal to patients. With this option, you can instantly solve your patients’ queries. Since online chatting is the most preferred form of communication, Live Chat will only enhance your practice’s credibility.